Top Reasons to use Internet Video on your Website

Top Reasons to use Internet Video on your Website
by Mike Teeters, Producer, Fat Dog Video LLC

1. Pictures are worth a thousand words. Video is worth millions of words. You can show someone something quickly today with a video that would take a library of books to describe in detail and they may even give up before they got the information they wanted.

2. Nearly half of all internet searches occur on YouTube. People are turning to video to show them information about the things they want to know about.

3. More than half of internet users are on mobile phones. This will soon be three quarters. Mobile phones are difficult to read on. Videos are easier to watch on mobile devices that it is to read.

4. Unfortunately, younger generations are reading less and watching videos more. Your best way to reach younger generations is to cater to their choice viewing of video.

5. You can pack more information in a shorter span of time with video than with words. This goes back to the top reason.

6. Video blurs the line of entertainment and education. Text and words can be very boring unless the writing is purposely entertaining. Even then the person needs to want to read. Video can be both educational and entertaining at the same time, often without anyone really noticing. Video can keep the viewers engaged longer by keeping them entertained.

Mike Teeters is a Producer at Fat Dog Video LLC based in Cincinnati, Ohio. Fat Dog Video creates internet video for businesses.
Mike can be reached at miketeeters@fatdogvideo.com. His website is fatdogvideo.com.

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Top ways to use Internet Video on your Website

Top ways to use Internet Video on your Website
by Mike Teeters, Producer, Fat Dog Video LLC

1. Create an information video about your company or product. Chances are you have written a lot about your company or product. A short video makes it easy for people that don’t want to read to learn about what you want to share with them.

2. Create a video with interesting guests that can drive traffic. This tactic can have a spokesperson or an endorsee. They can introduce you in a way that would seem self-serving or boring if you did it yourself. Their notoriety can bring a different twist or search angle to your website that you did not have before.

3. Make video without your product in it at all. Some companies have entire lines of video that have nothing to do with their product. They often use extreme sports or some other passion to promote their products and do not even show their product at all. The excitement and association generated by these videos really pay off for their brand in exposure.

4. Use text in the video. It’s very strange but people read text when it is presented to them in video, especially when it is simple and large. Text can be very engaging when used sparingly in a video along with compelling images.

5. Entertain the viewers. The real power if internet video is that the viewer can be entertained while they are being informed.

6. Tell the viewer how they benefit, rather than what you do. The big mistake in video is pure information. The spot the rubber meets the road is “what are you doing for me?.” Show your viewer how you are benefiting them.

Mike Teeters is a Producer at Fat Dog Video LLC based in Cincinnati, Ohio. Fat Dog Video creates internet video for businesses.
Mike can be reached at miketeeters@fatdogvideo.com. His website is fatdogvideo.com.

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Top things to look for in an Internet Video Production Company

Top things to look for in an Internet Video Production Company
by Mike Teeters, Producer, Fat Dog Video LLC

1. The company specializes in internet video. This may seem obvious but very few companies specialize in internet video. The lure of big dollar television contracts and corporate industrial video money is hard to pass up for companies with large staffs, big facilities and huge overhead. A company that specializes in internet video lives and breathes all things that is current on the internet.

2. The company has past experience in other areas. While you want the production company specializing in internet video, you also want them to have experience in other areas of video and film production to be able to bring that experience to your internet videos.

3. They have crafted catchy internet videos for themselves. If they can’t make a catchy video to promote themselves, they won’t be able to do it for you. Look over their video demos for videos they made for themselves and see if you like them.

4. They have web video on their home page. Look at the video or videos on the home page of their website. If you click off in the first few seconds, they probably are not keeping your attention. A slider or JavaScript moving picture is not internet video and it seldom motivates anyone toward any type of positive action, nor do they work on mobile phones.

5. The company is marketing what it can for you, not what gear it has or awards is has received. The video and film production industry is enamored with itself and its gear. While the company you ultimately hire should have top of the line gear, their focus should be on what they are doing for you, not the toys they have or awards they have received from their friends.

6. They educate you about the video production process. If you are new to video production you probably don’t know what any of this stuff is or why we do what we do or why it cost what is does. Look for a company that walks you thru the video production process, beginning to end so there will be no surprises and you understand why you are paying what you are paying for and what the return on your investment will be.

Mike Teeters is a Producer at Fat Dog Video LLC based in Cincinnati, Ohio. Fat Dog Video creates internet video for businesses.
Mike can be reached at miketeeters@fatdogvideo.com. His website is fatdogvideo.com.

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About Fat Dog Video LLC

Fat Dog Video, LLC is located in Cincinnati, Ohio and Asheville, North Carolina, USA. We welcome new clients in the Greater Cincinnati area, Columbus, Ohio; Louisville & Lexington, Kentucky, Knoxville, Tennessee and Asheville, North Carolina. We are a husband and wife team hiring dedicated freelance talent.

We have identified a need for responsive internet mobile and handheld video content creation. Our clients are looking to solve their customer’s problems by showing them short video montages of ways to use their products, predominately on their mobile devices. Content marketing, combined with the mobile device is the most effective marketing available today. We solve business’s problem of connecting with their customer by creating responsive mobile device content marketing.

We provide expert advice to our clients in the form of training seminars and webinars performed regularly at key locations and conferences. Our ability to speak publicly about businesses’ challenges with connecting with their mobile customer puts us in the forefront of our field. Business leaders know when they contact us that they are getting the most current information on internet, handheld and mobile video applications and strategies.

About Fat Dog Video’s Owners:

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Mike Teeters has a degree in computer science from Miami University and a degree in music production from Full Sail University. His experience includes working as a computer analyst for fortune 500 companies, I.A.T.S.E. filmmaker with credits on blockbuster films, including “The Hunger Games,” marketing companies producing more than 400 television commercials, lighting and sound technician on more than 500 television commercials, a large healthcare company as a media specialist and an IT manager for a technology company.

 

 

Shelly_Headshot_Zion_343_WebShelly Teeters has a degree in Business Management from The University of Cincinnati and operated a clinical medical laboratory for 30 years, managed a 30 million dollar business and currently works as a Applications Developer for a medical laboratory, creating and testing critical new IT systems for the healthcare industry.

 

Contact Fat Dog Video LLC

Specializing in Digital Internet Video Production.

Available for Broadcast television commercial production.

Cincinnati & Columbus, OH, Louisville & Lexington, Ky, Knoxville, TN, Asheville, NC.

Mike Teeters

513.882.2345 (cell)

Email: miketeeters@fatdogvideo.com

 

About Fat Dog Video’s Owners:

Mike_Headshot_Zion_338-2-web

Mike Teeters has a degree in computer science from Miami University and a degree in music production from Full Sail University. His experience includes working as a computer analyst for fortune 500 companies, I.A.T.S.E. filmmaker with credits on blockbuster films, including “The Hunger Games,” marketing companies producing more than 400 television commercials, lighting and sound technician on more than 500 television commercials, a large healthcare company as a media specialist and an IT manager for a technology company.

 

 

Shelly_Headshot_Zion_343_WebShelly Teeters has a degree in Business Management from The University of Cincinnati and operated a clinical medical laboratory for 30 years, managed a 30 million dollar business and currently works as a Applications Developer for a medical laboratory, creating and testing critical new IT systems for the healthcare industry.